Location is (still) everything: By David Bell

Location is (still) everything

By

David Bell

 

A book review by Duncan Brett

 

 

David Bell, a New Zealand academic, and now a professor of marketing at Wharton business school at the University of Pennsylvania has written a book about online shopping and more specifically about the impact of where we live on our online behaviour.

 

The central premise of the book is that the way we behave and shop online is hugely influenced by our actual location in the real world.

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