Contagious: Why things catch on by Jonah Berger
Reviewed and summarised by Duncan Brett.
Why do some products or ideas catch on? It’s actually a really good question, and Jonah Berger explores it well, and gives some good suggestions on how to make it happen, packaged in a neat acronym called STEPPS.
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Switch: How to change things when change is hard By Chip and Dan Heath
Reviewed and summarized by Duncan Brett
Chip and Dan Heath have written a very readable book on how to make change happen. It’s packed with anecdotes and has simplified a complex topic into something even the layman can understand and relate to. A psychologist or change management practitioner may find it a little basic, but it is still well packaged and for the rest of us it makes an excellent primer.
The essence of the book is that even though change can be hard, it is not impossible. To make it happen you need to persuade both the rational and emotional parts of our mind, while taking note of the environment around you and tweaking it where possible. You cannot successfully implement change without addressing all three aspects.
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