For those who want to do the research themselves…

Do it yourself research.

Let us help you…contact Duncan Brett at or +27 21 671 8653.

It has never been easier to do your own research. The internet is full of easy to use tools for the do it yourself researcher. Doing it and getting it right can be different things. There are a myriad of biases and errors to trap the unwary.

Hiring a market research company to conduct a full service project can be expensive for small companies. If you would like to do it yourself, but need a hand in some key areas where you are struggling, we are here to help.

You will benefit from a little help. We offer a number of tools and services for the researcher or company who want to do it themselves, but need a little support on one or more aspects of the project.

Costs are in relation to the amount of effort required. The less you need from us the less it will cost. Prices can start from as little as R750 for an initial project consultation.

Here is our range of services to the DIY researcher.

Project consultation: a telephonic consultation where you can discuss your objectives with a professional researcher. We will advise you on the different methodologies available and point out the major things to look for and how likely you are to achieve your objectives.

Quantitative toolkit

Quantitative research is ideal for putting a number to issues, such as how many people view your company positively or how many customers want your new product. For the DIY researcher the most common tool will be an online survey.

A sample check allows you to compare your responses to your total population or the general South African population (if applicable). This allows you to compare the distribution of your responses to the total. We can provide you with weights to make your sample representative of the total population.

We will also tell you if your sample and its various subsets are big enough to draw conclusions.

Questionnaire review. If you are not used to writing questionnaires, it is very easy to make mistakes. You know what you mean, but does the person answering the question understand it the same way? Does your questionnaire flow or is it difficult to follow? We will conduct a professional review of your questionnaire and give you written feedback. Alternatively if you don’t have the time or inclination to write the questionnaire yourself we can design a questionnaire from scratch designed to get you the data you need to answer your issue.

Common mistakes include:

  • Using leading language which biases the answers
  • Conflating options so that you are asking 2 questions in one.
  • Using language with a lot of jargon
  • Asking vague questions
  • Asking questions that people cannot answer either because they don’t know or can’t remember
  • Forcing people to give an answer even if it does not apply
  • Giving options that don’t match the questions.
  • Giving an incomplete list of options.

There are a number of survey programming tools available, like SurveyMonkey etc… If you don’t want to spend the time programming and testing your survey we can program it for you and design survey invites as well. We have our own custom based system.

Analysis and reporting. Collecting survey data can be the easy part, we are able to help you interpret the results with a variety of outputs

  • A written executive summary of 2-5 pages extracting key insights
  • A high impact presentation
  • A set of technical tables with appropriate statistical tests

Qualitative toolkit

Qualitative research is about exploring deeper issues and getting to understand the “why” in situations. There are a range of tools, including immersions, groups, workshops, advisory boards and in-depth interviews.

If you are doing it yourself, you will probably be running a form of group/workshop in-house or conducting some in-depth interviews.

We offer the following services for the qualitative project.

A custom developed recruitment screener is a tool to help you make sure you end up talking to the correct mix of people.

A discussion guide is a critical component of making sure that your discussion stays on topic and you don’t get distracted, and end up with an unfocused babble. The guide will come with clear instructions on how to administer it.

Reporting and analaysis. It’s one thing to get the people together and run the group, but its quite another to figure out what it all means. We can do that for you with a written executive summary or an impactful presentation. Writing a qualitative report can be extremely time-consuming.

A professional moderator.

If you are running a group and using an internal person, it can be hard to stay objective. Get an impartial external professional

Secondary research.

Sometimes you don’t need to reinvent the wheel. The information you need may be available in published data such as AMPS, Roots, the Census, Community survey or labour force surveys.

If you are a business, your customers will be very similar to the category customers, and category profiles, demographics, usage patterns, attitudes and a wide variety of issues are easily available.

We can check availability for you.


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