Market Research Services

We offer a full spectrum tailor made market research service:

We can design and run a project from start to finish.

We also provide support to other research houses, consultancies and in-house departments on any aspect of a market research project including

• Project design
• Infrastructure (online surveys and cati systems)
• Fieldwork
• Reporting
• Analysis
• Interpretation

We have a great deal of experience in partnering with firms from all over the world for projects.

Type of projects:

• Market research studies
• Market Surveys
• Business to business research
• Customer satisfaction studies
• Employee satisfaction studies
• Market Segmentation, and customer segmentation
• Key driver analysis
• Multivariate analysis
• Usage and attitude studies
• Pricing studies

Recent projects conducted in the last 2 years include:

• An awareness study amongst general consumers about TV done via our CATI system
• General customer satisfaction study – amongst both consumers and business to business research. Some of these studies included a key driver analysis
• A pricing study conducted amongst customers
• A qualitative study on strategic direction for a large multinational amongst distributors
• A quantitative HIV awareness and knowledge study in rural South Africa
• A marketing policy analysis
• A qualitative analysis of satisfaction amongst key accounts
• A retail mystery shopping project
• A quantitative attitudinal study amongst the general public with respect to the South African rugby world cup bid
• A feasibility study for a private school which included a quantitative study and a desk based market size analysis
• A qualitative study around the comprehension of the next census questionnaire
• A qualitative brand positioning study

Data collection tools

Research involves selecting the most appropriate techniques and we offer a full range of methodologies:

Our data collection tools include both quantitative research tools and qualitative research tools